Advertising

Advertising is the tool for informing and influencing the general public to purchase products or services through visual or oral messages.

The basic idea of advertising is to create awareness in the minds of potential customers.Some of the normally used media for advertising are: TV, radio, websites, newspapers, magazines, bill-boards, hoardings etc.

With the globalization of Indian economy along with the arrival of more and more MNCs to India, a lucrative career option for professional proficient in advertising & marketing of products has surely surfaced in a big way.

Advertising Eligibility Criteria & Skills

Educational Qualification: Eligibility for most of the advertising postgraduate courses is generally a graduation degree in any discipline with a minimum of 50 percent marks.

Admission to most of these courses is based on an entrance exam and/or interview. Some colleges also offer BA courses in advertising, for which they require students who have cleared class 10+2.

Skills: Most agencies employ candidates with a formal management or advertising/mass communication qualification. Preference is given for MBA's for posts in the market research, client servicing and media planning departments.

While in the creative department, a general BA with a command of the language of communication plus knowledge of designing packages like Photoshop, coral draw or fine arts is the prerequisite.

Personal Attributes: To be successful in this field, one must have traits like creativity and flair for writing and ability to interpret ideas into a visual format are required. Those engaged in market and media research should have an analytical and logical mind. Those in creative field should possess creative abilities to make the ad appealing to the masses.

Advertising Job Propect

A career in advertising fetches attractive remuneration. Fresh graduates can start with a salary of Rs. 9,000 - 15,000 per month. While those with MBAs and professional training in advertising can get salaries ranging from 15,000 to 20,000 per month. Salary of a successful advertising person you can be around 30,000 to 50,000 per month depending on the ad agency

Advertising Career Roles

Advertising field offers a range of lucrative, interesting careers. The job in this field is categorized into two broad divisions, executive and creative. Executive side comprises of Client Servicing, Market Research and Media Research while creative side consists of copywriters, scriptwriters, visualisers, photographers and typographers.

Besides, a professional can always take up freelancing too.The executive department realizes client needs, finds new business and retains existing business, selects the appropriate media, analyses timing and placement of advertisements and negotiate the financial aspects of the deal. Creative department creates the advertisement copy and visualize the specific needs of the client.

Advertising Media Planning/Research

Media Department is in charge for the planning, scheduling, booking and purchase of space and time (in newspapers, magazines, radio and TV, and outdoor hoardings).

This department consists of the following

Media Planners : who choose the different media where the ads would be featured to get maximum viewership. Media Buyer also carries out the bargain process to buy space in the Press, or time on electronic media at the best rates.

Creative Department: The Creative department designs and conceptualizes the advertisement. This consists of copywriting department and art department. While copywriting department works on text for the ad and themes, art department visualizes the campaign.

Copywriters: The Copywriter develops a theme for the campaign and provides the text for ads. He is responsible for delivering the message to the masses. They formulate the campaign slogan, jingles, scripts and promotional literature of the product or service.

They are also responsible for editing all textual matter and making them free of all factual, syntax and typesetting discrepancies.

Visualisers: The Visualisers are responsible to make a decision how the ad shall finally look. They execute the overall layout of message including graphics, sketching etc.

For making a mark as a visualiser, one should have a degree/diploma in commercial arts or fine arts and the knowledge of designing software like Photoshop, PageMaker, and Corel Draw etc. are often handy qualifications.

Photographers: Photographers, besides possessing good technical ability and knowledge of cameras must also have an idea about angles and lighting effects.

Advertising Institutes

• Saraswati Music College (est. 1924),

A-1/226, safdarjung enclave, New Delhi-110029
Ph: 26105611, 26167922
Fax: 26194545
Email: katharsys_saraswati@yahoo.com
Website: www.saraswatimusiccollege.org

• Mudra Institute of Communication (MICA)

Shela, Ahmedabad - 380 058, Gujarat, India
Phone: +91 2717 308250, Fax: +91 2717 308349
Fax: 95 2717 308349
Website:: www.mica-india.net

• Mass Communication Research Centre (MCRC), Jamia Millia Islamia

AJK Mass Communication Research Centre
Jamia Millia Islamia University
Maulana Mohammed Ali Jauhar Marg
New Delhi -110 025
Phone: +91 11 2698 7285, +91 11 2698 6812, +91 11 2698 6813
Fax: +91 11 2698 6811
Email: contact@ajkmcrc.org
Website: www.ajkmcrc.org

• Indian Institute of Mass Communication (IIMC)

New Delhi- offers Post-graduate Diploma Course in Advertising & Public Relations.
Contact information:
Indian Institute of Mass Communication
JNU new campus,
Aruna Asif Ali Marg,
New Delhi - 110067, India.
Phone: 91-011-26741268, 26742920/60
Fax: 91-011-26741268
E-mail: pbapaiah@yahoo.com
Website:  www.iimc.nic.in

• National Institutes of advertising, New Delhi

offers Two Year Post Graduate Diploma in Marketing Communications Management (PGDMCM) -Full Time and Two Year Post Graduate Diploma in Advertising and Communications.
Contact information:
NiA Campus
9, Institutional Area, Lodhi Road
New Delhi-110003
Phone: 91- 11- 656 564 90/91/92, 9871565565
Email: admissions@niaindia.org
Website: www.niaindia.org

• Amity School of Journalism & Communication

New Delhi
Contact information:
Amity Campus, Sector 44
Noida- 201303.
Phone: 26569050, 2653047
Website: www.amity.edu

• Asian Academy of Film & Television

Marwah Studios Complex
FC-14/15, Film City, Sector-16A
NOIDA-201301
Uttar PradeshPhone: 95120-2515254, 2515255, 2515256.
Fax: 95120-2515246.
E-mail: help@aaft.com
Website: www.aaft.com

• Wigan & Leigh College,New Delhi

1001-1005,
Ansal Tower,
38, Nehru Place,
New Delhi 110019
Phone No: 011-41617053/4/5/6, 9818479333
Email: delhi@wiganindia.org
Website: www.wiganindia.org

• Sardar Patel College of Communication & Management, New Delhi

Kasturba Gandhi Marg,
New Delhi-110001
Phone: 23389942
Website: : www.bvbdelhi.org

• Times School of Journalism

Times Centre for Media Studies,
10 Darya Ganj, New Delhi 110002

• University of Delhi

University Road, Delhi 110 00
Phone South Campus: 011-24119832
Phone North Campus: 011-2766709, 27667011, 27667190
Fax: 011-27667049
Website: www.du.ac.in

• Academy 18 networks Ltd

Contact Information:
Studio 18, India Pvt. Ltd,8,
Balaji Estate,
Guru Ravi Das Marg, Kalkaji, New Delhi 110019
Ph 26225901-06

• EMPI Institute of Advertising & Communication

CSKM Educational,
complex, Satbari, Mehrauli
New Delhi -110030,Phone: 26805090, 26804210
www.empiindia.com

• Indira Gandhi National Open University

Contact Information:
Maidan Garhi, New Delhi
Phone: 2685924- 25-27
Website:www.ignou.ac.in

• Kamla Nehru College, DU

Contact Information:
(W),Khel Gaon Marg,
New Delhi-110017
Phone: 26494881, 26490061

• YMCA Centre for Mass Media

Contact Information:
Jai Singh Road, New Delhi-110001
Telephone: 0091-11-23361915, 3746668
Fax: 0091-11-23746035
E-mail: ymcand@del3.vsnl.net.in
Website: www.newdelhiymca.org

• South Delhi Polytechnic for Women

Lajpat Nagar- IV, New Delhi - 110024
Phones (Office): 26294833, 26294836, 26482298
Fax No. : 011-26474425
E-mail: polytech@nda.vsnl.net.in
www.polytechnic-sdpw.com

• Sir Aurobindo Institute Of Mass Communication

Sir Aurobindo Marg, Near IIT,New Delhi 110016,
Phone: 26524798, 26567863

• The Advertising Academy

BE-303, Ist Floor,Hari Nagar,
New Delhi 110064,
Phone: 25136068

• International Institute Of Mass Media

International Institute of Mass Media B-50,
South Extension – I,New Delhi - 110049
Phone: 011-2465 4512, 2465 4514, 2462 6660
Fax: 011-2462 6670
E-mail: coordinator@iimmdelhi.com
Website: www.iimmdelhi.com

• Institute of Mass Communication, Manipal

Press Corner,Manipal – 576 104(Karnataka)
Phone: 91 820 2571901/03
Fax: +91 820 2571902
E-mail:office.mic@manipal.edu
Website:www.manipal.edu/mic