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Introduction
With the boom in advertising, media and the fashion industry, photography has emerged as a lucrative and thrilling career option to many of Indian youths. Until some years ago the masses regarded photography as a hobby profession only, but now it has now emerged in a big way.
These days, Photography is fast emerging as a popular career choice amongst all the age groups. Photography is both a science and an art. It is an artistic means of expression, the camera replacing the pen or the paintbrush. A photographer must be able to create a good composition of any subject, a piece of machinery, the beauty of human body, scenery or a child's smile. It is rightly said that a single picture can sometimes be much more eloquent than a thousand words
Few vocations offer a larger variety of prospects than does photography. Photography is divided into many streams each generating numerous job opportunities.
These days, lots of schools offer photography at the 10+2 stage as a vocational subject. There are no specific academic requirements for the full time courses in photography; however, candidates who have cleared the 10+2 exam are eligible for the diploma/ certificate courses in photography. Photography is also offered as an optional subject for a bachelor's degree in fine arts.
A modern day photographer can work in many avatars, the notable among them include:
Press photographers/photojournalists: Photojournalists supply pictures to the national and global press. This career role demands an ability to photograph all kinds of newsworthy people, places, sports, political, and community events for newspapers, journals, magazines, or television. A photojournalist must possess a journalistic sense to shoot a good news picture.
Feature photographers: Feature photography essentially involves describing a story through pictures and hence requires a thorough knowledge of the subject. Many photographers specialize in the photography of wildlife, sports travel, environment etc.
Commercial (industrial) photographers: Such a photographer takes pictures of merchandise, exteriors and interiors of factories, and machinery both indoors and outdoors to be used for company brochures, annual reports, and in advertising and selling.
Portrait and wedding photographers: They take pictures of individuals or small groups, handling subjects like pets, children, families, weddings, functions and activities of sports and social clubs.
Advertising photographers: They are connected with the photographic departments of advertising agencies, photographic studios. A sizeable section of them happen to be freelancers. Advertising photography is possibly the best-paid and most competitive branch of all; success in this sphere depends entirely on ability, efficiency and the right personality.
Fashion photographers: This arena has developed in India only recently The bulk of fashion photography is carried out in either Mumbai or Delhi and involves by highly sophisticated and well-equipped studios by freelancers who are commissioned by fashion houses of advertising agencies. Scientific photographer: They typically possess additional knowledge in areas such as engineering, medicine, biology, or chemistry which assist them in photographing a range of subject-related objects or scientific phenomena.
This career role offers a variety of work in terms of assignments. One can either work with news reporters or work as free-lancers on independent assignments on environment, wild life and other allied fields. Freelance photographer: Freelancing has been the most popular career choice among photographers. Photographers who want to be self-employed need to have business management skills. They can do freelancing in any of the above fields. Self-employed, or freelance, photographers may license the use of their photographs through stock photo agencies or contract with clients or agencies to provide photographs as necessary. They should also develop an individual style of photography in order to differentiate themselves from the competition.
The subject requires a natural instinct, observation power, training, a great degree of discipline, practice and an eye for detail apart from an intelligent, curious and perceptive mind. A photographer must have the ability to intermingle the details with his creative ability so as to catch a picture well in his camera.
Law College Road, Pune - 411 004 (Maharashtra) Phone: 91- 020- 25431817 / 25433016 / 25430017 Website: www.ftiindia.com
Mass Communication Research Centre (MCRC), JamiaUniversity: AJK Mass Communication Research Centre Jamia Millia Islamia University Maulana Mohammed Ali Jauhar Marg New Delhi -110 025 Phone: +91 11 2698 7285, +91 11 2698 6812, +91 11 2698 6813 Fax: +91 11 2698 6811 Email: contact@ajkmcrc.org Website: www.ajkmcrc.org
University of Delhi University Road, Delhi 110 007 Phone South Campus: 011-24119832 Phone North Campus: 011-2766709, 27667011, 27667190 Fax: 011-27667049 Website: www.du.ac.in
YMCA Centre for Mass Media Jai Singh Road, New Delhi-110001 Telephone: 0091-11-23361915, 3746668 Fax: 0091-11-23746035 E-mail: ymcand@del3.vsnl.net.in Website: www.newdelhiymca.org
Academy for photographic excellence (Apex) 60, Basant Lok Community Centre, Vasant Vihar, Newdelhi - 110 057 Phone: 011- 41669520; 011- 46015225 Fax: 011 4166 9520 E-mail: apex@jindalgroup.com Website: www.apexindia.net
AsianAcademy of Film & Television Marwah Studios Complex FC-14/15, Film City, Sector-16A NOIDA-201301 Uttar Pradesh Phone: 95120-2515254, 2515255, 2515256. Fax: 95120-2515246. E-mail: help@aaft.com Website: www.aaft.com
Sir Aurobindo Institute Of Mass Communication Sir Aurobindo Marg, Near IIT, NewDelhi 110016, Phone: 26524798, 26567863
International Institute of Mass Media, International Institute of Mass Media B-50, South Extension – I, New Delhi - 110049 Phone: 011-2465 4512, 2465 4514, 2462 6660 Fax: 011-2462 6670 E-mail: coordinator@iimmdelhi.com Website: www.iimmdelhi.com
Institute of Mass Communication, Manipal Press Corner, Manipal – 576 104 Karnataka Phone: 91 820 2571901/03 Fax: +91 820 2571902 E-mail: office.mic@manipal.edu Website: www.manipal.edu
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