times. It focuses on the four Ms" - Marketing, Merchandising, Manufacturing and Management - as they apply to the fashion industry generally and to apparel specifically. Students are introduced to the concepts of developing, producing and marketing a product from initial concept through to retail sale. Through various courses, students analyze and test garments in textile lab, create private-label fashion lines on storyboards, examine and choose the most effective and efficient manufacturing processes, and assess essential marketing and merchandising principles.