Crisis management involves identifying a crisis, planning a response to the crisis and confronting and resolving the crisis. Crisis management can be applied in almost any field of endeavor. The course focuses on techniques for preventing internal business crisis situations from going "public" or minimizing the damage to the organization's ongoing business when public disclosure cannot be avoided. Another subject is how to gain and maintain top management support for crisis management when the organization has no crisis. The Course emphasizes realistic problem solving and the importance of hands-on experience in preventing or controlling crisis situations.

The job of crisis manger involves with project management, media and communications, crisis operations, start-up ventures including new media and cable television, financial control and strategic planning. A crisis manager should be a champion of open communication and transcultural diversity to build positive working relationships. He should possess a solid understanding of international and corporate business cultures. It involves Prevention as well as preparation exercises to identify both likely and unlikely crises such as expecting fire tragedy at any moment and taking precautionary steps and so on. It includes both crisis planning and response including well planned response team, with spokes person(s), manuals which outline guidelines during a crisis etc.