| Product Management
Product Management is responsible for defining the products in the marketing mix; the other three parts of the marketing mix are pricing, promotion, and placement or distribution. Actually it is a specialization in management. After completing the course candidate will join as product manager who will be responsible for brand promotions, advertising, sales promotion activities, rates negotiation for advertisements, brand packaging & printing and with media people. Product management deals with questions like:
What products to produce and sell
What new products to add
What existing products to discontinue
How long will it take for a product to penetrate the market
How many products to have in the product line
How to balance a product portfolio
How to introduce a product to the market – a 'Go to market' strategy
Whether to use a product differentiation strategy
What is the best product positioning
What brand name to use
Whether to use individual branding or family branding
Whether to use product bundling or product lining
What logo to use
Product Life Cycle considerations
Planned obsolescence considerations.
| Management Education Discussion |
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The contents are informative in nature. Candidates are advised to refer to the notice published on Official Websites of the organization(s) administering the particular Courses/Test(s) / Examination(s).
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