Advertising is the tool for informing and influencing the general public to purchase products or services through visual or oral messages. The basic idea of advertising is to create awareness in the minds of potential customers.Some of the normally used media for advertising are: T.V., radio, websites, newspapers, magazines, bill-boards, hoardings etc.
With the globalization of Indian economy along with the arrival of more and more MNCs to India, a lucrative career option for professional proficient in advertising & marketing of products has surely surfaced in a big way. DOU21112007 |