Mass Communication Careers In India - Jobs, Salary
For any brand, communication with the customer is of utmost importance. What better way to tell people about your company’s products than ads? It’s understood that advertising jobs are influential. Think about it- we still continue to sing the jingles from our childhood (washing powder Nirma, anyone?).
The basic concept of advertising is the customer’s ability to recall. If a customer can recall your product from memory, your advertisement has made an impact.
The forms of media are as vast as the kind of content that goes into ads: anything from billboards, televisions, newspapers, fliers, websites, to radio, can serve as a platform to give out information about your product—as long as you do it smartly and creatively. How big is the advertising industry? It’s where most media house get their revenue from! So, needless to say, it’s a lucrative career opportunity for anyone who takes a chance at it.
How do you get to it?Educational Qualification: Mostly, advertising is taken up as a post-graduate course in advertising colleges where you could apply even if your graduate course was not an advertising course. The minimum requirement at the best post-graduate colleges is a 50 per cent mark on your graduation certificate.
Generally, these colleges have an entrance examination along with an interview that you would have to clear. That, too, depends on the college you are aspiring to become a part of.
A career in advertising means working in an ad agency, where you would realise that there are two broad divisions: executive and creative. The creative side would have the copywriters, scriptwriters, photographers and visualisers while the executive side would comprise of people working in the client servicing and media and market research departments. You must know what aspect of the job you would like so you can choose the side that you would be most comfortable working in.
Qualified professionals with an adequate amount of experience can make a career in advertising as a freelancer.
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The executive department looks after the needs of the client and manages them so that the client is retained. They also help the company find new clients. The job responsibility of the media research and planning department is to select appropriate media (TV, Print or Radio) and record the placements and timings of advertisements. They also take care of the financial aspect of placing and sourcing and booking the advertisements that you see everyday. Quite a handful, isn’t it?
The Creative department, creates the ad copy (text, pictures, etc To go along with the ad) and take care of the requirements of the client. They make the ad, as visualised by the client, a reality. The copywriters write the text to make an impact on the audience. The copywriter comes up with a theme and articulates the campaign slogan, write the jingles or the scripts that goes along with the ad and are responsible for the production of all promotional literature for advertising the client’s product. They also need to check final copies and remove all factual and grammatical errors and make sure that the text looks great! The visualisers and artists draw in the rest of the picture so that the ad is memorable. They are responsible for sketching, graphics and the overall look of the ad. Advertising as a career can be quite fulfilling.
Required skill set
For you to have a career in advertising, you need to be creative and communicative. After all, if you choose a particular job profile, it will be your responsibility to speak to the clients.
For a creative job as a copy writer, visualiser or photographer, a simple Bachelor’s degree or a degree in Mass Communication is enough. And of course, a flair for the creative. A working knowledge of Photoshop, Corel Draw and arts will be required if you are going on for the visualising aspect of the job. And photographers need to know how to work well with the camera, must be knowledgeable about good camera angles and appropriate lighting for each product and also must be good with Photoshop.
For a job with client servicing and media research, a formal MBA degree from a reputed college is preferred. A job in the field of media research would require you to have a logician’s bent of mind. A good command over language is important for both these job profiles.
Advertising is a burgeoning career path for anyone who has chosen it, so growth and climbing through the ranks is quite an obvious future. Fresh graduates can command a salary between INR 9,000 to INR 15,000, while those with an MBA start off with something between INR 15,000 to INR 20,000. Once you have a little experience, you will earn more than INR 30,000 depending on the ad agency you choose to work for.
Advertising Colleges/Institutes in IndiaThere are a number of advertising colleges in India offering graduate and post-graduate courses. Here is a list of some of them:
Phone: +91 2717 308250, Fax: +91 2717 308349
Fax: 95 2717 308349
Jamia Millia Islamia University
Maulana Mohammed Ali Jauhar Marg
New Delhi -110 025
Phone: +91 11 2698 7285, +91 11 2698 6812, +91 11 2698 6813
Fax: +91 11 2698 6811
Indian Institute of Mass Communication
JNU new campus,
Aruna Asif Ali Marg,
New Delhi - 110067, India.
Phone: 91-011-26741268, 26742920/60
9, Institutional Area, Lodhi Road
Phone: 91- 11- 656 564 90/91/92, 9871565565
38, Nehru Place,
New Delhi 110019
Phone No: 011-41617053/4/5/6, 9818479333
Website: : www.bvbdelhi.org
Phone South Campus: 011-24119832
Phone North Campus: 011-2766709, 27667011, 27667190
Maidan Garhi, New Delhi
Phone: 2685924- 25-27
(W),Khel Gaon Marg,
Phone: 26494881, 26490061
Jai Singh Road, New Delhi-110001
Telephone: 0091-11-23361915, 3746668
Phone: 26524798, 26567863
New Delhi 110064,
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