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4 Reasons Why You Should Build a Career in Digital Marketing

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Why You Should Study Digital Marketing

More than 50% of the world's population now uses a smart phone.

There are approximately 2.80 billion social media users in the world.

1.61 billion people use e-commerce services around the globe.*

What do these stats tell you? In the past few years, our relationship with the digital and social media world has undergone a sea change. That is evident from the numbers above which determine the increasing amount of time we spend online. It's in no way surprising then, that brands are capitalizing on the online presences of their customers to market themselves better.

As per an Indian Express report from earlier this year, almost 87 percent brands leverage digital media and 38% of these companies allocate almost 1/3rd of their budget to digital marketing. With billboards being ignored for phone screens and television ads being set aside for brand-sponsored viral videos, companies know that digital is the way to attract, engage, communicate, and transact with their customers and target audience. It is no wonder then that there is an increasing demand for digital marketing skills, and with the job market booming, there is only going to be an increasing gap in the supply and demand.

If there's still a doubt in your mind about what direction your career should take next or what you should study, take your bet with digital marketing. Here's why.

1. It's in demand

The influence of digital marketing is tremendous. It's possible for brands to reach virgin markets and never-influenced-before consumers though social media and other online tools. And not just brands,even political leaders are utilizing digital marketing to spread their propaganda. The campaigns of both, Donald Trump and Narendra Modi, saw phenomenal success, thanks to their digital edge.

As per the same Indian Express report quoted earlier, almost 80% of India marketers believe in the advantage of digital campaigns for increased conversion. It, therefore, goes without saying that there is a huge demand for digital marketers.

2. It will help you kick-start your own career

In traditional advertising careers, you may have to wait for the right opportunity to gain the experience you need. With digital marketing, the world is your horizon. If you want to stand out in the crowd, build your own social media presence, start a blog or a YouTube channel, contribute to online conversations, show prospective employers how valuable you can be. There are numerous examples of people who've been hired after their digital media talents has been visibly showcased.

3. It will allow you to explore different sectors

As a digital marketer, you will have the freedom to explore the industry you wish to. From fashion to education, from entertainment to health, the demand for digital marketing lies in every sector. Also, within the umbrella of digital marketing there are several different roles you can choose from - content marketer, social media marketer, mobile marketer, SEO specialist, inbound marketer, creative specialist, or even an online PR expert.

4. It does not require a specific academic background

The greatest advantage of pursuing a career in digital marketing is that your academic background holds little importance. It's your passion for the job, your creativity, your ability to think out of the box that matters and not your educational qualification. Having said that it is important to know the integral details of what will lie ahead instead of going in blind. Colleges and digital marketing schools like IIM Rohtak have affordable course structures, qualified faculty, flexible course timings, and a brilliant network with the industry to give students the exposure they need.

The popularity of digital marketing lies in its cost-effectiveness and also its viability in building a solid consumer base to get your message out there. To be entrusted with the responsibility of building a brand's presence and name can be exciting and challenging. Do you think you are up for it?

*As per the Digital in 2017 Global Overview report from We are Social and Hootsuite

Join a growing community of digital marketeers who are changing the way we see the world with courses from IIM Rohtak. Learn more here.

About Tulika Nair

Tulika Nair is a content strategist and creator with almost a decade's experience in television, print, and digital media in multiple domains including education and lifestyle. She still types her messages in complete sentences and considers incorrect use of punctuation a transgression of the highest order. If she isn't writing or doodling, you will find her with a book, music playing in the background on full volume.
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