Over the last many years, the Indian poultry farming industry has been growing steadily with an annual growth rate of 20%. The present worth of India's poultry industry is more than Rs.70, 000 million. The industry is also a source of bread and butter to over 700,000 people.
A Number of factors have helped this industry flourish. Significant among them are:

• Growing demand for a low priced source of protein-rich nutrients, provided by eggs and chickens.
• Low maintenance cost and minimum space requirements
• Chickens adapt easily to almost any condition and profits are quite high.

The whole concept of Poultry farming during the last two decades or so has undergone a sea change. The poultry industry has now emerged as a highly structured and market-oriented enterprise. Names of famous firms like Venkateshwara hatcheries and Al Kabeer etc. are nowadays doing the rounds of elite food markets all-around the world.

For people with limited capital and desirous of setting up organized business ventures of their own, poultry farming is probably the best career choice.

Typical work in a poultry farm involves various tasks related to:

• Management of the Farm
• Breeding and rearing Chicks
• Preventing, diagnosing and controlling disease
• Feed formulation and analysis
• Administration and Personnel Management
• Marketing
• Finance