The Indian Institute of Mass Communication (IIMC) is a pioneer institute in the field of media studies. With its thirty years of establishment it has gained recognition from around the world and from UNESCO as a centre of excellence in the field of communication teaching, training and research, providing knowledge and skills to young communicators in a variety of disciplines including print journalism, photo journalism, radio journalism, television journalism, development communication, communication research, advertising and public relations.

The institute conducts an all India level entrance examination for admission to Post Graduate Diploma courses in Journalism and Adversiting & Public Relations in English, Hindi and Oriya languages.