Communication Management is viewed as systematic planning, implementation, monitoring, and reviewing of all the means of communication existing within an organization or company. Establishing communication linkages of company or organization to organizations and companies outside also comes under the purview of Communication Management.
The task of communication managers includes association and broadcasting of new communication guidelines linked with an organization, network or communications technology. Main tasks under communication managements comes; development of corporate communication plan, designing internal and external communications framework, and managing information flow both online and offline.
Due to regular invent of new technologies communication managers need to keep updated themselves. In the current times of free market economy and liberalization the job of communication managers turned more demanding. Also due to globalization, the job openings for communication managers are on the rise. This is mainly because of need to communicate with buyers, workers, banks, government offices, creditors, press, stakeholders, and special interest group and so on. Communication Management forms backbone of any organization or company.
Communication Managers also called as Corporate Managers made responsible to establish the corporate image of an organization. They works on well planned and well defined strategies and strives so that organization’s achievements recognized, policies understood, products appreciated and its shareholders, employees and customers satisfied.
Communication Management involves offering specialized services on the various aspects of corporate Identity including identity structures, design audit, design brief, the design process, corporate identity manual and implementation.
The role of communication managers is:
- Design of organizational communications structures
- Define communication principles and standards
- Formulated the communications goals of the institution
- Managing and monitoring information flows
- Organizing crisis communications
- Implement communications strategies
- Research communication context
- Resonance analysis of team networks
- Organizing communications training for staff
- Corporative presentations to the public, media and cybernetic space
Careers
Communication Managers usually gets work opportunities with large and medium sized organizations of government and public sectors undertakings. You can be appointed as
Assistant Manager - Communication
Corporate Manager
Communication Manager
Media Communication Manager
Business Development manager
Manager – Corporate Affairs
Who can become communication management professional?
Graduate students with post graduate degree in business and communication or related disciplines are chosen for the job of communication manager / corporate manager. Some of the preferred qualification for the job of communication managers is:
Master of Business Administration (MBA) Media & Communication
Post Graduate Diploma in Media & Communication
Master of Arts (MA) in Media & Communication, / Journalism, Electronic Journalism ad allied fields
Attributes of a Communication Management Professional
- Good Communication Skills
- Strong Negotiator
- Excellent Analytical Skills
- Excellent Planner
- Cool mindset
- Always on the toes
Courses Offered
Following is the tentative list of institutes offering courses in communication management and related disciplines.
Mudra Institute of Communication Ahmedabad (MICA)
Post Graduate Diploma in Management (PGDM) (Communications)
Executive Post Graduate Diploma in Management (Communications) (PGPCMX)
PG Certificate Programs in a) Retail Communications, b) Creative Communications, c) Visual Merchandising
Post Graduate Programme in Communications Management and Entrepreneurship (PGPCME)
Management Development Program (MDP)
Course Title: MICA's Commitment to Social and Development Communication
Symbiosis Institute of Media & Communication (SIMC)
Post Graduate Program in Communication Management
Manipal Institute of Communication Manipal
BA Journalism and Communication Studies (BAJC)
MS Communication
PG Diploma in Corporate Communication (PG DCC)
AJK Mass Communication Research Centre – Jamia Millia Islamia New Delhi
Ph.D.
M.A. in Mass Communication
M.A. in Convergent Journalism
P.G. Diploma in Development Communication
P.G. Diploma in Broadcast System Maintenance
P.G. Diploma in Still Photography
P.G. Diploma in Graphics & Animation