Fashion Management is relatively new discipline within the larger fashion and retail industry trains professionals in different aspects of marketing marchandising and managing products.
Fashion Management program focuses on the four Ms - Marketing, Merchandising, Manufacturing and Management - as they apply to the fashion industry generally and to apparel specifically.
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The Fashion Management is meant for those who want to combine creative penchant with business acumen.
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Students are introduced to the concepts of developing, producing and marketing a product from initial concept through to retail sale. Through various courses, students analyze and test garments in textile lab, create private-label fashion lines on storyboards, examine and choose the most effective and efficient manufacturing processes, and assess essential marketing and merchandising principles.
Fashion Management program has generated a varied and adaptable workforce for the apparel and sewn products industry. Graduates have been employed by apparel manufacturers, designers, wholesalers, importers and many of the major and independent retailers; some graduates have become entrepreneurs. Graduates are employed in positions leading to careers as product developers, fashion buyers, production managers, quality control managers, costing analysts, work measurement engineers, purchasing agents, visual merchandisers, store managers and transportation/distribution managers.
Institutes providing Fashion Management course:
1. Army Institute Of Fashion & Design- Bangalore
2. National Institute of Fashion Design, New Delhi, Bangalore, Chennai, Gandhinagar, Hyderabad, Kolkata, & Mumbai
3. The Northern India Institute of Fashion Technology, Mohali
4. School of Fashion Technology, Pune
5. National Institute of Fashion Technology, New Delhi
6. JD Institute of Fashion Technology, New Delhi