Marketing Management
Marketing Management moulds versatile and global mind-set professionals with deep strategic vision who are rigorous, competent in sales, communication, public relations, and marketing. The program equips students with a finely tuned blend of specialized skills coupled with an exhaustive, integrative view of the different areas of business management.
Marketing Management offers you a unique chance to expand your experience by deepening knowledge of particular areas through a variety of options during the course. Students get opportunity to channelize energy, take part in the exchange program at partner institutions around the world, do research projects with professionals in the area, or choose other options depending on interests.
Marketing Management is the function which organizes all those business activities involved in assessing and converting customer purchasing power into effective demand for a specific product or service to organization. The role of marketing is to work out what people want to buy, making sure that the product or service is right for those people and then to ensure that the product is available at the right prices in the right places. Marketing of a product includes market research, new product development, advertising and public relation. Marketing is concerned with understanding market research: identifying consumer needs and demands relative to the product or service, price, place and time, promoting them to the appropriate customer segment. Retail selling, direct marketing, tele marketing, selling on the internet, home marketing, market research, public relation are the various specialization in Marketing Management.
After completing the course of marketing management, a candidate can join as marketing manger, market researcher, public relation officer, advertising manager, and so on.