Sports Management

Sports Mangement is a relatively new concept in India taught in very few institutes across the country. Sports and games are important for the holistic development of the individual. Today, sports of several kinds are played across nations and with the passage of time huge amounts of money, name, fame, glamour and media attention have become an integral part of any sport.

Today, professional sports management companies are mushrooming all across the country especially in cities like Delhi, 

Sports Management is the study of planning, supervising and organizing various sporting activities.

Mumbai, Bangalore, Kolkata and Hyderabad and the need for trained professionals in such companies has also grown manifold. Sports Management is the study of planning, supervising and organizing various sporting activities like international and domestic tournaments for cricket, football, hockey, golf, and several other games. Today, BCCI, the richest cricketing body of the world has taken the first step towards appointing a full time CEO in the organization. The All India Football Federation (AIFF) is also making it compulsory for all the National Football League Playing clubs to appoint a full time paid CEO to look after the Management of these clubs. Sports Management is a good subject if you are a lover of sports and want to mix business with it.

A sports management program entails the following:
• The students gain a comprehensive understanding of the multi-dimensional importance and the value of sport. The candidates would also acquire business skills relating to public relations, marketing and entrepreneurship, which would assist them in the administration of institutions engaged in various sporting activities.
• The students are exposed to the tools and techniques of sports administration including those of event management as well as acquaint them with contemporary trends and issues in sport. The sports science section would cover sports medicine, sports psychology, sports physiology, sports therapy and health promotion.
• Helps students develop administrative skills necessary for managing the media, sports celebrities and officials.

Course in sports management focuses on the following areas:
• Social and ethical relevance of sports management
• Sponsorship, marketing and merchandise of sports
• Sports and finance
• Communication with the press and media
• Sponsorship and broadcasting
• Knowledge about sports law on contracts and drug use
• Sports ethics and sports organization

Sports jobs



Institutes offering sports management in India:
• Alagappa University, Karaikudi, Tamil Nadu, offering one-year PGDSM (Post Graduate Diploma in Sports Management)
• Indira Gandhi Institute of Physical Education and Sports Science, New Delhi; offering one-year PGDSM (Post Graduate Diploma in Sports Management).
• IISWBM: Institute of Social Welfare and Business Management conducts a one-year full time Post Graduate Diploma in Sports Management