Educate the Girl Child: Nestle India to spread awareness by coming up with a new look for Maggi, Nescafe and Kitkat
Girl child education in India is an issue that has been at the forefront for decades. Nestle India along with a NGO, Nanhi Kali, is going to give a new look to its products, Maggi, Nescafe and Kitkat to support this cause.
By September end, Nestle plans to change the packaging of 100 million units of these products and make sure they are available in the market.
Nanhi Kali has been working towards the cause of girl child education in India for a really long time now and it is currently co-managed by KC Mahindra Education Trust and the Naandi Foundation.
Suresh Narayanan, CMD, Nestle India said, “We are changing the packaging of three of our most iconic brands to sensitise and draw attention to the crucial need for society and citizens to embrace our collective responsibility in ensuring girls are allowed, given access to and nurtured with the power of education.”
He also propagated that girls bring about positive changes not only to their own lives but also to their families, communities and economies, with the power of education.
Initiative to promote and spread awareness about education of girl child in India; Image Courtesy: ndtv.com
Anand Mahindra, Chairman, Mahindra Group believes that this initiative will help Nanhi Kali to change the lives of many girls by putting them in school.
Maggi will now read ‘2 minutes for education’; Kitkat will not snap and break anymore but will showcase a visual that says ‘No break from education.’ Nescafe tagline will change to ‘It all starts with education.’
This initiative taken by Nestle India and Nanhi Kali hopes to bring about a positive change in India and change its perception about educating the girl child.