MICAT 2013 Exam Notification: for admission to Mudra Institute of Communications, Ahmedabad

MICAT 2013 on 3 March 2013

MICAT 2013 will be conducted by Mudra Institute of Communications, Ahmedabad (MICA) on 3 March 2013 at 10 centres across India.

MICAT is the written examination for admission to MICA’s two-year (full time) residential Post Graduate Diploma in Management (Communications) i.e. PGDM (C) for the 2013-15 academic batch that would commence in June 2013.

MICAT is designed to assess analytical ability, divergent thinking, written communication skills and general awareness about the communications industry.

The Mudra Institute of Communications, Ahmedabad (MICA), is the best known communications management school in India.

Exam Centres

Ahmedabad, Bangalore, Bhopal, Chennai, Delhi, Guwahati, Hyderabad, Kolkata, Lucknow and Mumbai

Important Dates

MICA Online Registration Begins

12 Sep 2012

MICA Registration Closes

29 January 2013 (11.59 PM)

Last date for receipt of completed application forms

1 February 2013 (11.59 PM)

Issue of MICAT Call Letters

February 2013


3 March 2013


March/April 2013

Declaration of Results

April, 2013

Orientation Programme

June, 2013

Session begins

June Last week, 2013

About the Course

The PGDM (C) of MICA has evolved into one of the premier and most sought out management programmes in the country, endorsed by 100 per cent campus placements with leading companies across industry verticals. It offers specializations in Brand Management, Advertising Management, Media Management & Marketing Research.

From the 2013 batch MICA will be offering a specialization in Digital Media & Communications, encompassing New Media.

The maximum intake for PGDM (C) is 180 students.

Eligibility Criteria

Admission to the programme requires a Bachelor’s degree (in line with the 10 + 2 + 3 system) with minimum 50% marks, or an equivalent qualification in any discipline, recognized by the Association of Indian Universities (AIU).  Candidates appearing for final examinations towards a Bachelor’s degree (or equivalent) are also eligible to apply.

Candidates who demonstrate aptitude for expressing, assessing, or conceiving ideas that move people to action and achieve business results tend to stand a better chance of being shortlisted.

Candidates need to apply to MICA with scores of:

MICAT 2013 Exam Pattern

The quantitative and Verbal sections from CAT/XAT/GMAT will be given 20% weightage each. The remaining weightage would be based on MICAT. One change that was introduced in MICAT 2012 was the omission of Verbal and Quantitative ability sections, since CAT already assesses these two abilities.

According to Dr. Anita Basalingappa, Chairperson – Admissions Committee, the exam pattern of MICAT 2013 would be almost like MICAT 2012, which had the following pattern:

Paper I
Part I - had questions related to reasoning and general awareness.
Part II- tested the written ability of the candidates. A topic was given and candidates had to write both for and against the topic. But in conclusion, one has to either support or oppose the motion. Not taking a stance would mean that one would not be marked for the essay writing.
The next question in this section was story writing. On the basis of pictures given in the question, candidates had to write a story.

Paper II
This section was basically a Psychometric Test. All the questions were compulsory.

Selection Process for MICA

Stage-I - MICA written Admissions Test (MICAT 2013)

All candidates who apply to MICA through CAT/XAT/GMAT irrespective of their score will be called for MICAT 2013, subject to their application form being complete and accepted by MICA.

The quantitative and Verbal sections from CAT/XAT/GMAT will be given 20% weightage each.
(NRI and foreign candidates will qualify for a direct teleconference-interview based on their GMAT performance, subject to rules & regulations of MICA).

Stage II - Group Exercise (GE) and Personal Interview (PI)

This stage would consist of a series of interactions with candidates, on campus, to assess their suitability for the Communications Management industry. This does not require any prior preparation.

Candidates will be invited for Group Exercise and Personal Interview to MICA campus, Ahmedabad, based on their performance in MICAT and CAT/XAT/GMAT. The quantitative and Verbal sections from CAT/XAT/GMAT will be given 20% weightage each.

Apply Online for MICAT 2013

You've got to register & apply online for MICAT 2013. Last date for applying for MICAT: 29 January 2013

Click here to register & apply online for MICAT 2013.

Subscribe to our Newsletter