Why you should consider taking up business MBA for your PR job
The competition in a Public Relations (PR) job is huge. A PR agency, mostly prefers those candidates as PR executives who can bring in business. With the current PR curriculum taught in top communication colleges and universities, business education is something that is not focused on much. The PR field lacks executives who are business savvy and can understand business imperatives. This is where an MBA degree comes to play. If you have just completed your PR degree or have just bagged a PR job, this is the right time you consider giving management exams to get into top B-schools in the country to pursue business MBA courses.
By pursuing an MBA program, especially a business MBA, a PR executive can grow both personally and professionally. For those with a PR and MBA degree together, the ability to converse in business terms becomes easier. A communication job can polish your writing and speaking skills, but an MBA degree can give an edge to his critical thinking, analysis and problem solving ability which is very essential in today’s business scenario. For those who aspire to become high level PR managers, getting an MBA degree can help you to climb you the corporate ladder fast. Specialized MBA courses can give you a better understanding of business, finance, return on investment and many things that marketers deal with on a daily basis.
One of the biggest benefits of getting a business MBA degree is that you can expand your business network and every PR professional or student knows the importance of influential contacts in this field. An extensive business network can make you the first hand recipient of all relevant information that you need. MBA courses instils leadership skills in you from the very beginning, so even if you start your career as a PR executive at a small firm and work under someone’s guidance, you may soon rise to the top through your leadership skills. Usually PR people are so busy with press releases, content marketing etc that they fail to see the broader picture. When PR people start thinking from a business perspective, clients too, get happy.
Finally, with a communication and MBA degree together, you can start you own PR firm and get your business going. Running a business is not easy, you need to learn a lot of things like maintaining a balance sheet, human resource management, keeping low operational cost etc. which is not possible without an MBA degree in hand!
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